Does Brand work for Political Parties ?

Some Day befor Ratan Tata has admitted publicly that to launch NENO as the cheapest car of world was the blunder in 2007. It was expected that it will drive huge sales as comman man's car. But the fact is as middle class people of India moves ahead of value chain , they prefer other brands , as the comman myth is cheap means inferior quality of any product. Now TATA MOTER is trying to reshape BRAND NENO as new generation Brand and accordingly advt. is relayed on media.

It comes tp my mind whether Political Parties are also driven by BRAND INAGE ??? The observation has very affirmative result. In fact the past result of elections and the aftermath exercises of political parties prove that.The downfall of Congress in the recent four state election shows that.

Congress brand was perceived as most corrupted party. As VADRA, (son in law of Sonia ) , Comman Wealth Scandal, Telecom Scandal, COLGATE, MANGERA and many more scandals has branded Congress as most corrupted party. BJP advertised all these issues at all platforms and thus make use of the issue to win Rajastan, MP, and almost Delhi too.
Remember Congress was exploiting brand MAHATMA GANDHI as NEHRU'S GURU to drive voters emotionally and it success ed till now.But as brand withered away after some time MAHATMA GANDHI AND NEHRU BRAND ALSO LOST ITS CHARM.

BJP on other hand , lost UP election due to KUSHWAHA factor as he was alleged as one of the most corrupted politician of the state. Home coming of YADURRAPA in BJP is also not hailed warmly as BJP parties workers, he enter back in party without any Hip Hop. BJP is making over its image as clean party but then again it has many hurdles in way as it is big party and no water-tight machinery to check such people. On the contrary BJP has used Gujarat Model and BRAND NAMO for four states elections. BJP came out largely successful for that, till AAM party frame govt. in Delhi.

BJP capitalized and highjacked SARDAR PATEL 's BRAND to win elections. NAMO utilised the opportunity in best possible way. NAMO describe him as BISMARK of India and as SARDAR was GUJARATI and PATEL he could appeased Patel community to great extent as the community was on cross road due to KESHUBHAI FACTOR. The statue of SARDAR to be build at KEVADIA COLONY at SARDAR DAM will give many fold advantages to BJP. The all exercise RUN FOR UNITY is to firmly join the SARDAR BRAND to BJP. Now Congress can not dare to take back brand SARDAR PATEL from BJP.

Alongwith it BJP also Capitalized NAMO brand as CHAIWALA and invited nearly 1000 Chaiwala at Mumbai rally. Thus BJP is very much successful in its strategy to remain in electronic media and to sell brand ANMO and to assiciate Brand SARDAR PATEL to the party.

Here comes AAP and AAM ADMI. The movement that broil the political environment in last two years of India has suddenly taken shape of political party. BJP and Cogress were not expecting this at all. The way both parties were challenging the movement and asking the leader to contest the election , were only a mockery of the movement. Both parties-Congress and BJP were sure that ANNA was the engine and he will never allow others for contesting election. But the challenge has back fired to these parties. Kejriwal came up with determined move and accepted the challenge with determined ideology. That has worked in favort of AAP. AAP also highjacked GANDHI TOPI WITH NEW AVATAR. That has worked in the party's favour. Now membership drive also shows that intellectuals and professional and successful people are joining the party. This has built the BRAND AAP as better and best option. ANNA factor has been subsided now.

The Parliamentary election-2014 will decide which brand as gained and which has erosion. Whether( HATH) Palm will have strong lines to lead India third time or KAMAL- LOTUS will bloom and rule India. Whether ZADU-broom is ready to sweep and broom both HATH or LOTUS. DO NOT YOU THINK THAT BRAND WAR IS ALIVE IN POLITICAL ARENA OF INDIA....????????